Congratulations to Sunčani Hvar Hotels on record business results that confirm a leading role in Croatian hotel industry
After successful completion of the pre-bankruptcy settlement process, which created preconditions necessary for long-term financial stabilization as well as for continued growth and development of the company, in the first six months of this year Sunčani Hvar has recorded its best results ever, the Company reported.
Mrs. Gordana Tomičić, President of the Management Board, Mr. Boris Lalovac, Minister of Finance, Mr. Darko Lorencin, Minister of Tourism and Hvar Town Mayor Rino Budrovic celebrate together the outstanding results at the iconic Bonj 'les bains' 1927 luxury beach club.
"Successful preseason confirms the strengthened position of the Company in the global tourism market, as evidenced by the growing trend in all key indicators. In the first six months of 2015, the company achieved an increase in overall income by 13.5 percent, an increase in income from accommodation by 8 percent, and an increase in income from a la carte business by as much as 13.5%. At the same time, there was an above average increase in overnight stays by 9.7%, which is higher than the average growth in overnight stays at national, regional and local levels. This is the result of well-targeted activities on the key markets, and of significant growth in tour groups coming from Taiwan, America and Brazil, for whom Hvar is becoming a must-see destination", said Sunčani Hvar in a statement.
Unique geographical structure of Sunčani Hvar guests, which is significantly different from the average of the national tourism sector, is still dominated by Great Britain, the United States, Brazil, Australia, Korea, Taiwan and the Scandinavian countries. At the same time, there was an increase in markets such as India, United Arab Emirates, South Africa and Mexico, which is the result of a successful individual approach to the markets, and that confirms that the development of special sales channels has contributed to attracting guests with more disposable income.
"Our goal is to continue to position Hvar as an exclusive destination of great entertainment, rich cultural offerings and unique natural environment, in order to further intensify out-of- season tourist activities.
Currently, Sunčani Hvar facilities are a location for filming of popular series Island Hunters, which has millions of viewers in the US market, and therefore represents a significant marketing potential for strengthening the image of the destination in that market. Soon, a filming is expected to start for a leading German television network which will present Hvar as one of luxury destinations in the Mediterranean. Brides Magazine, the world's leading wedding magazine, will present Hvar as a top destination for honeymoons. We believe that these and many other projects in the future will ensure further growth in the fields of special groups, business events and travel, and weddings, which are key segments for successful business operation out of the high tourist season", said Sunčani Hvar in a statement.